Proof that time is a social construct.

It’s February, so here’s NSR’s ultra-late annual “holiday letter," proof that time is a social construct and deadlines are more of a suggestion. 🤘

Recap of 2025

NSR continued to grow! Most of our home services clients saw growth in 2025 and are heading into 2026 feeling positive.

We saw many businesses get acquired by private equity during and after the pandemic. With that often comes consolidation: bigger systems, bigger processes, bigger agencies.

After an acquisition, one client moved from us to a massive firm to unify multiple brands. Big investment. Big rollout. Two years later, that brand had a 40% drop in revenue.

Plenty of factors were involved. But it’s a reminder: sometimes you don’t go big and go home.

Marketing isn’t just ad spend. If you’re not looking at the full picture, you can spend more and still lose momentum:

Strategy. Positioning. Conversion. Operations. Reviews. Retention. Customer experience. 😎

SEO in 2026

From the SEO side, we’re going harder on Q&A-style content and structured data, JSON, so brands show up in the places people are actually searching now, including AI-driven results.

But here’s the line we’re not crossing: we are not sacrificing a brand’s voice to chase the algorithm. Authenticity is the whole point.

E-commerce

Our e-commerce clients also continued to grow in 2025, and our focus remains on what still moves the needle. Customer service that doesn’t ghost people.
Because in the end, people still buy from businesses they trust.

And now let me introduce our newest kid: Sprig Commerce 🌱

We have a lot of our domain knowledge in landscape supply and general landscaping, and we kept seeing a gap.

It’s weirdly hard and expensive for landscape supply companies to launch e-commerce on their sites. A lot of solutions are either overpriced, overbuilt, or held together with hope and a spreadsheet.

So we built Sprig Commerce: you can drop a snippet of code into a website that renders a fully operational e-commerce shop. No installs. No consultants. No expensive website rebuild. Just your existing site displaying your products for sale with mulch calculators, address checks, delivery date selection, optional installation, and simple payments.

Why should customers spend playing phone tag with landscape yards when they could knock it out in 3 minutes on your site?

The goal is simple: a cost-effective, reliable solution, without bugs or a six-month rebuild:

Because I can’t resist, here’s my 2025 playlist that got me through it all:

✔️ Chevelle
✔️ Royal Blood
✔️ Muse
✔️ Three 6 Mafia (Oh, the memories!)
✔️ Lana Del Rey for those introspective moments

2026 energy....

I’m grateful for our clients and fully prepared to tackle 2026 the only way I know how, slightly over-caffeinated with an aggressively updated playlist. Shout out to my family, Rebecca Hamano Cabot, and Dara Summers for keeping me sane as a business owner. 🤘